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Jinjoo Labs

Louise Caldwell

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By: Jamie Matusow

Editor-in-Chief

Louise Caldwell has joined Jinjoo Labs as CEO. The women majority- and minority-owned company headquartered in New York City,  founded by Rene Shin, says it is “the world’s first skin care line to combine CBD and K-beauty ingredients.” A beauty industry executive for more than two decades, Caldwell has an impressive track record of launching and establishing beauty brands. She will be responsible for expanding the beauty offerings of Jinjoo Labs and preparing the sale of its skin care line in retail stores across the country.

Prior to her new role as CEO, Caldwell served as vice president of sales at both Revlon and Elizabeth Arden and the senior vice president of sales for Drunk Elephant. She is credited for her role in Drunk Elephant’s rise as a top seller at Sephora. Launching her own consultancy, Caldwell has served as a key advisor for Dr. Barbara Sturm skin care, and was the U.S. president of Birkenstock Natural Skin Care. 

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